How is the idea of powerlessness shown in ‘Of Mice And Men’? Essay

How does Steinbeck present different types of power and powerlessness in ‘’Of Mice and Men’’? In the book ‘’Of Mice and Men’’ Steinbeck uses different types of power and powerlessness to show the personalities of the characters. He uses the idea of power to show difference in all the characters and how their differences change each individual life in the ranch. Steinbeck portrays many strengths and weakness in a wide spectrum. In the pecking order of the ranch, Curley has most power, and is a bully. His wife has no identity, and is terribly lonely, but she too hurts others using manipulation. Cruelty and abuse of power characterises most of the novel, with the most noticeable exception of George and Lennie. Lennie shows extreme power in his strength. He is like an animal as it says ‘’snorted’’ and ‘’paws’’. He is portrayed like a bear but shows, although he has the strength to crush Curley’s hand on page 69-71, he has no control of his mind and lacks confidence and has to rely on George such as a domestic animal would towards his owner. Furthermore he is described as ‘’a huge man†¦large, pale eyes’’ and also ‘’dragging his feet a little, the way a bear drags his paws’’. Steinbeck uses his physical power to show he is dangerous to the other characters such as Curley’s wife who Lennie kills. Steinbeck shows that when Lennie starts to panic his power gets worse consequently fatal for Curley’s wife. Also he cannot think for himself and crushes Curley’s hand because he is told to by George. Lennie’s animal characteristics also come through in this chapter ‘’bleated†¦huge paws’’. Throughout the book Lennie’s actions reflect badly on the dream that the men in the ranch share. He is constantly putting it in jeopardy due to his lack of control and thought towards how his actions reflect on others. The combination of innocence and strength is what really makes Lennie so powerful and dangerous. Throughout the novel Steinbeck presents the character of Curley’s wife in a number of ways. Initially he tells us that she is a beautiful girl who is lonely and she is the only female on the ranch. Steinbeck explains that she is presented as a sexual object for Curly. Even though she is the boss’s son’s wife, she is still low in the hierarchy within the ranch. She clearly uses her sexuality as a weapon and is seen as a sexual predator. Curley’s wife uses sexual power to get what she wants as a woman in the 1930’s would have little economic or social power and even when as you find out toward the end of the book and the death of Curley’s wife she only acts like this so she  can finally have the attention she is missing out on. Unfortunately her sexuality has no impact on the farm because everyone is scared of being friendly or seen with her due to her husband’s power. She is flirtatious ‘‘you guys seen Curly anywhere?†™â€™ She asks this just to be able to enter the stable to be with the men and this is used a decoy to get her to be able to socialise with the men. Steinbeck is giving the reader a negative image of her, almost as a sex slave. We see this negativity in other character’s description of her: She is said to be a ‘’tart’’ and a ‘’tramp’’ by George and Candy. She also wears a lot of make-up: ‘’heavily made up’’ and also dresses up: ‘’cotton house dress†¦red mules’’. Steinbeck shows her to stand seductively ‘’body thrown forward’’. Lennie who is captured by her sexual nature and states over and over after first meeting her ‘’she’s purty’’. Moreover, during alternate situations she uses her power to manipulate others as she does when in Crooks’ room. She uses the power of being a white female to be racist towar ds Crooks. She knows Crooks cannot hurt or say anything against her because of the unfairness and punishment towards blacks, such as in the Scottsboro trial, and uses this to her advantage to take out all the hurt she has been feeling by being ignored on the ranch and only been given attention when she shows her sexuality. She also manipulates Lennie into talking with her by making him feel pity for her by telling him how lonely she feels ‘’I get awful lonely’’ and ‘’I never get to talk to nobody’’. In Of Mice and Men Steinbeck mainly presents Curley as a mean person who wants authority on the ranch. Although this makes Curley a more hated character, Steinbeck makes it clear to the reader that Curley is only mean as a result of being lonely. This loneliness of Curley was typical of men on ranches in 1930s America. Curley wants to get more authority on the ranch. When we first see Curley, he is described as closing his hands â€Å"into fists† and stiffening his back â€Å"into a slight crouch† after looking at Lennie, showing the reader that Curley wants more authority over him. This makes the reader feel slightly uneasy as it hints that Curley may do something which will affect George and Lennie’s dream later in the novel. Also by Steinbeck saying that Curley has ‘’tight curly hair’’ it makes me feel he is being presented as an uptight, angry character. Curley feels intimidated by the sheer size of Lennie and feels Lennie is competition that he must beat in order to show his toughness and in case Lennie tries to win  over Curley’s wife. Steinbeck also presents Curley as being an aggressive character. For example, Curley is quick to pick a fight with Lennie in Chapt er three of the novel. Steinbeck uses words like â€Å"slashed† to describe Curley’s strength and aggressiveness. The reader feels anger towards Curley at this point as he attacks Lennie only because he is bigger in build. Curley is also shown to only use his wife as when she dies Curley does not seem to show any love or respect for his wife as in staying with her when she is found dead or even going to her and his first thought is Lennie. He only shows hatred for Lennie and wants to hurt Lennie. I think Steinbeck made this character to show how others actions and how they react to them can affect a dream or hope you have. For example Curley’s attitude towards Lennie and his wife subsequently leads to neither of them achieving their dream. In conclusion Steinbeck shows power in strength, where you are on the hierarchy and in sexuality of women. Steinbeck represents human nature in the commendable and unfavourable qualities people had during the depression in the 1930’s. Steinbeck shows that human nature changed considerably and mostly for the worse during this period of the great d epression. People looked up to and were more frightened of big men such as Lennie and Curley but more critical and abusive towards woman as they thought they were merely sexual objects as Steinbeck shows in the attitude towards Curley’s wife by the ranchers.

The Human Condition

The human condition is the experiences in life which makes us who we are. Aspects of the human condition are conveyed to the audience through Les Murray's, The Widower in the Country, Anna Maria Dell'oso's Homeland, and the 2002 film directed by Danny Boyle, 28 Days later. Such ideas include loneliness and isolation and how we respond to the subsequences encompasses all the experience of being human. Isolation plays a profound effect on humans, and our capacity to cope with this notion is what makes us mortal entities. In les Murray's The Widower in the Country the poem discusses the mundane life of a man suffering from the death of his wife. The choice setting of the poem-the countryside-clearly reflects the widower's isolation; the vastness and emptiness of the setting conveys to the responder the experience of the man himself. Furthermore, Polysyndeton with the listing of his normal everyday routine such as â€Å"I'll get up soon,† â€Å"I'll stand out on a hill† represents the mundane circumstance and how the protagonist cannot escape from his monotonous life due to the isolation resulting from his heavy loss. Along with first person narration, the repetition of his everyday normal activities also causes cumulative effects highlighting the widower's loneliness and need for companionship. The use of irony in â€Å"Christmas paddocks† also shows the Widower's situation. Christmas is a time for unity and celebration while the persona is alone emphasizing the fact that one joy in life has been lost. In addition, the personified words, in the lines â€Å"paddocks ACHING in the heat†, â€Å"the windless trees†, â€Å"visions smeared†, â€Å"the screaming of claws† acts as metaphors of the widower himself describing his situation. Thus we can see solitude has caused change and how we react to this is what makes us human. Change emanating from isolation is a human condition defining who we are. Captured in Les Murray's The Widower in the Country Isolation is also conceptualized but transposed into a different context in Anna Maria Dell oso's Homeland. This short story recounts the life of Anna, a migrant and her growing concerns about losing her heritage since her parents moved back to Italy. Isolation has caused change and Anna transfigures; her heightened awareness of the possibility of the severing of ties is suggestive by the repetition of â€Å"36 years† This continual referral accentuates Anna's longing to belong and her worry that, â€Å"if my parents go, the old country inside me vanishes with them†, that is she will lose her unique identity. The use of rhetorical questions also makes Anna more reflective, â€Å"how could they leave to sit in the sun of sepia photographs and light candles in the church of memory? the rhetoric device also expresses her confusion and mounting dissatisfaction due to her isolative state. Anna also yearns for her past and a happy future, shown by the allusion to Snow white and the â€Å"apple of time†. She too wishes that she could stereotypically in fairytale stories, â€Å"live happily ever after†. Evidently, we can see Isolation conjure up a mixed array of emotions and how we react to them is what makes us humans. Isolation is a common thematic idea and how we respond to this conviction is a fundamental of the Human Condition. Just as Isolation has caused changed in Les Murray's The Widower in the Country and Anna Maria Dell oso's Homeland, sequestration is also a factor in human alteration in the 2002 film directed by Danny Boyle, 28 Days Later. This post-apocalyptic horror film depicts the breakdown of society after the release of a highly contagious virus and focuses upon the struggle of four survivors to cope with the subsequent isolation and ruination of life they once knew. The eerie and baneful feel to this movie is created by the use of a Barren London City, devoid of all life including its 7million citizens as the main setting of the film. One of the best shots which show Jim's isolation and reaction is the mis en scene of him standing in disbelief on Westminster Bridge at the quiet and lonesome surroundings, amidst a shadow cast by Big Ben. The shadow gradually falls on Jim, symbolizing the demise and departure of society. Further emphasis is placed on the theme of isolation by the filming of scenes in secluded and gothic environments such as abandoned mansions and a dilapidated mental asylum. Use of cool colours shown by the dark grey clouds and always overcast and rainy skies, coupled with the use of staccato orchestral music with heavy beats rapidly articulates Jim's feelings of despair from his isolation. One of the best shots which incorporates and encapsulates Jim's reaction, is a close up shot of Jim's appalled face as he reads the transcripts of those dead on a notice board at Piccadilly Circus, showing his incredulous shock. Inevitably, his mounting frustration from his isolative state is his downfall. In the latter stages of the film, Jim goes on a rampage distinguishing neither friend nor foe, obliterating all in his way. We are given a final medium shot of Jim, dripping wet, standing amidst a storm, caked in blood and mud with a baseball bat in his hand; a rather graphical change from the innocent young man he was portrayed to be in the beginning of the film. Thus we can see, solitariness can drive people to the point of aberration, causing horrendous change, and our reaction to this is what makes us human. Isolation is a key aspect and how we respond to this notion is a critical idea of the human condition. As shown in Les Murray's The Widower in the Country, Anna Maria Dell oso's Homeland and the 2002 Danny Boyle film, 28 Days Later, Isolation plays an astounding effect in our lives, shaping and defining who we are.

Bond Prices and Interest Rates Essay Example | Topics and Well Written Essays - 500 words

Bond Prices and Interest Rates - Essay Example Similarly, a bond is said to be offered at a discount on its par value, if the bond price is less than the par value which occurs in the instance when the rate of return that is offered by the bond is less than the market rate of return that is offered on other similar risk assets in the market. A bond is said to be priced at par value if the market price of the bond is equal to the par value of the value which occurs in the instance when the rate of return offered by this bond and the required rate of return for this type of asset are equal. [1] [2] Moving on, we will now look at the basic pricing mechanism for bonds. This mechanism is the standard procedure that is used for bond pricing and states that the value of a bond must be equal to the present value of all the future payments that the bond will make over the course of its maturity. This is directly in line with the no arbitrage rule as the cost of this asset and the generated revenues are being equalized in the pricing technique. [1] [2] A basic formula for calculating bond price is given below: Coming to our specific question, as we can see from the mathematical equation for the derivation of bond prices, an increase in interest rates will lead to a decrease in bond prices.

The nature of leadership Dissertation Example | Topics and Well Written Essays - 250 words

The nature of leadership - Dissertation Example The optimism character and the confidence help to attain goals for the leader and develop the skills and expertise in his behaviour. The leader need to understand the attribution of the followers and motivate them and allocate resources to accomplish a goal by designing formal structures and systems. Mutual involvement and with trust and co-operation with the members are an essential element the leader should take care of to support the values of the fellow members. Without followers there are no leaders. What is known about followers? The followers are the makers of the leader. Leaders influence a group but it’s the followers who help to reach the goal through their skills and efforts. The training and development attribute along with the vision of the leader clubbed with the followers’ skills completes the causal chain of effect. Figure 1: Causal Chain of effects from two types of leaders’ behaviour (Source: Yukl, 2007, p. 27) The leaders enhance the skills and confidence of the people and attract them to follow in his own ideologies. The followers are needed to be trustworthy towards the leader and should be committed towards the work assigned to them. The people working under should be satisfied with their job and with the leader for an efficient implication of the assigned task in accordance with environment and external dependencies. Reference Yukl, G.

Efficient Market Hypothersis Essay Example | Topics and Well Written Essays - 2000 words

Efficient Market Hypothersis - Essay Example While the extent of the validity of these criticisms remains debated, the efficient-market hypothesis (EMH) has held a pronounced influence on political and academic thought. This essay considers the extent that the market, as Warren Buffet claims, functions under irrational processes, or can be explained in rational terms through the efficient market hypothesis. Outline of the Efficient Market Hypothesis (EMH) In its modern incarnation Professor Eugene Fama first articulated the efficient-market hypothesis in the early 1960s during his time at the University of Chicago Booth School of Business. From an overarching perspective, the efficient market hypothesis theory contends that for investors it is impossible to ‘beat’ the market on a consistent basis. The main reasoning behind this notion is that the market will reflect all available information for the particular investment, such that gaining any sort of edge over other investors is made impossible. This contention do es not necessitate that individuals act in rational ways. Indeed, the efficient market hypothesis understands that a number of individuals will both over and under react to available market information. The cumulative impact of these reactions results in market efficiency, as the random reactions will fall proportionally along a normal distribution pattern. In these regards, it’s possible for an individual to be right or wrong about the market, but the market itself is necessarily an accurate reflection of available asset information. Structural Components There are three major versions of the efficient market hypothesis, each of them resting on a different part of a spectrum of efficiency. The first version is the weak-form efficient market theory. Within this perspective all prices on past publically traded assets, including stocks, bonds, and property, already have factored into them all publically available investment information. The semi-strong version of the hypothesis takes this a step further and argues that current asset prices reflect all publically available information and that when new information emerges prices change instantly to reflect this new public information. The third version of the efficient market hypothesis is the strong-form version. The strong-form version of the hypothesis goes even further in that it argues in addition to asset prices immediately reflecting public information, asset prices also instantly reflect insider or otherwise concealed information. Analysis Seminal Literature There are a number of seminal studies that established core elements of the efficient market hypothesis. While Fama first articulated the theory in its modern context, its original formulations were explored as early as the 19th century. Kirman (2009) notes that French mathmetician Louis Bachelier established many of the general tenants of this theory in his ‘Theory of Speculation’ published in 1900. The early years of the 20th cen tury witnessed another prototypical formulation of this perspective in the random walk model; this was a notion that stock prices operated through random steps and as such gaining a long-term predictive edge was

THE IMPACT OF INTERNATIONAL TRADE ON ECONOMIC GROWTH Essay

THE IMPACT OF INTERNATIONAL TRADE ON ECONOMIC GROWTH - Essay Example International trade is promoted through appropriate strategies and strict observation of the trade patterns. This essay seeks to discuss the impact of international trade on the economic growth. According to a study by the OECD in 2003, the elasticity of international trade was found to be significant. Results from 73 low and middle-income countries in developing economies indicated that there is a strong correlation between international trade and economic growth (Peacock 2013). Inward developing economies tend to grow at a slower rate compared to outward-oriented developing economies. Average growth rate is significantly higher after the liberalization of trade than the period before the liberalization. International trade involving imports of immediate goods leads to diffusion of technology in an economy (Berdell 2002). Most of the studies tend to support the positive effects of international trade on economic growth. The static impacts of the international trade refer to the impr ovement in the social welfare with a fixed resource supply. Opening up the global market offers the chance of trading at international prices (Peacock 2013). Domestic consumers can buy cheaper imported goods. At the same time, producers have the chance to export goods to other markets at higher foreign markets. The comparative advantage in the international trade leads to specialization and improved quality delivery. This has caused an increment in the social welfare and output. Another impact of international trade on economy is the dynamic gain. This is the change in the structure of production that can be attributed to adoption of new technologies (Peacock 2013). This has also led to increased scales of production. Expansion of production through international trade leads to economics of scale and are mostly based on the comparative advantage. There has been expansion in production which is a response to the demands in the global market (Berg & Lewer 2007). This expansion has led to a decrease in the cost of production and accumulation of capital (Berdell 2002). This has had an overall effect of increasing employment levels. International trade has been known for its support in the technological spillovers among the economies involved. This has favored productivity. International trade transmits knowledge into international market. A world renowned economist, Paul Krugman, through an article in The New York Times suggested that competitive devaluation in the 1930s was different from the modern of currency wars and international trade policies. Several countries were dependent on the gold standard at the time. In the modern fiscal policies, mutual interventions are hard to accomplish. In the past, gold was worth more than the domestic currencies. The conventional liberal-market interventions are seen to have no effect. Currency interventions are perceived to be accomplishing very little. This has caused major economies to get tempted to devalue their economi es by printing more money. International trade affects economic growth. According to Paul Krugman, international fiscal policies affect the incentives offered by the central banks which in turn affect economic growth. According to economist Milton Friedman, the most acceptable measure of the fiscal policy is their economic effect and not interest rates. Milton believed that unwarranted government intervention was unwelcome in

Factors that influence female entrepreneurship in Saudi Arabia Essay

Factors that influence female entrepreneurship in Saudi Arabia - Essay Example The first issue is that it puts further pressure on the male jobseekers; second, it contradicts social customs that prelude women from working in environments where they can openly mix with men. As such, women prefer to work in environments that respect the local customs and traditions, but also allow them to contribute fully to the country’s economic development. The current economic status of Saudi women is unknown, as there are no recent government figures. However, a 2004 study carried out by King Abdulaziz University in Jeddah states that women held nearly 30 percent of the bank accounts in the kingdom, with deposits worth SR62 billion, held 20 percent of corporate shares, own 15 percent of private companies and 10 percent of the real estate sector (Abdul Ghafour, 4 June 2004). The status of the Saudi economy remains untouched by the recent global financial crisis because of high oil revenues. Thus, the lavish lifestyles of Saudis, particularly women, have not changed at all. Despite all of these socioeconomic figures, the beauty salon industry is being squeezed in this economy because businesswomen prefer to invest in safe business opportunities. The Saudi beauty salon industry is huge, yet it is not a trouble-free industry. There are large risk factors in this industry, particularly inherent operational risk. This type of risk can be divided into two subcategories: (1) internal risk, which comes from within the industry and its daily practices; and (2) external risk, which is derived from outside factors such as governmental amendments or social ethics. According to a study carried out by Ghaida Aljerfani, who is a member of the Eastern Province Chamber of Commerce, more than 150 beauty salons are put up for sale every month. This number is quite significant compared to similar industries.

The Pros and Cons of Centralised and Hybrid Structures Essay

The Pros and Cons of Centralised and Hybrid Structures - Essay Example These developments aim not just to improve the HR system but to re-design it, such that it becomes characteristically responsive to the corporate needs and goals. Supporting a new business model, the HR department is tasked to restructure its function to primarily control costs while at the same time meeting the objectives of increasing talent management accountability, distributing HR talent and support as well as optimising customised and strategic support (University of Wolverhampton Business School (UWBS), 2011). Thus, in evaluating the proposed structures, the main parameters to be used are these four. In lieu of these challenges, current senior vice president of HR, Cindy Hartley, presented two options: the centralised and hybrid structures. Each structure covers the four main parameters at differing levels. These levels will be the basis of solving Sonoco’s HR structure dilemma.Diagnosis The packaging industry started its co-existence with the advent of commercialisation across the wide physical barriers of civilisation. Since then, it has played its valuable role in the industrial and commercial supply chains, primarily ensuring the protection of goods during its transport up to prolonging its shelf life (Industrial Council for Packaging and the Environment (INCPEN), 2011; Advisory Committee on Packaging, 2008). As the packaging design evolves, so is its function. Packaging has extended its role to advertising and carried the â€Å"role of a silent salesman† (Cage, 1991, p.3). Indeed, with its brand names and product information, introducing a new product in a vast market has become less burdensome. This industry’s boom has led to further government interventions via regulators (Hisrch, 1991). These interventions are necessary to counter any economic defect as well as health and environmental issues. The most characteristic feature ever benchmarked by the packaging industry is its technological innovations. INCPEN (1995) proffered competition as the key to the proliferation of innovation among the packaging companies. Amongst the most evident innovation is lightweighting, which substantially decreased the weight of the packaging material yet still contained the same volume of product (INCPEN, 2003). This innovation had been the best counter of the industry against resource issues on over packing (Cottica, 1994). Another technology involved in heightening the â€Å"performance of the package system† was active packaging, which was inclusive of â€Å"subsidiary constituents† (Robertson, 2006 cited in Kerry & Butler, 2008, p.1). Innovations were not just

Dreams and Dreaming Nightmares in Children Essay Example for Free

Dreams and Dreaming Nightmares in Children Essay This literature review will go over cross-cultural research articles which study nightmares in children, particularly what could be the cause of some of the nightmares in children. One article studied the relationship between daytime symptomatology (daily effects) and nightmare frequency in school-aged children (Schredl et al. , 2009). The article set out to find whether social and personal events were causing nightmares in the children, and furthermore wanted to find whether the children’s parents underestimated the frequency of their children’s nightmares (Schredl et al., 2009). To expand on this research, a second article was reviewed which studied the relationship between negative media children are exposed to in their waking life on children’s dreaming life (Schredl et al., 2008). This study sought to find a correlation between high amounts of television watched, computer games played and higher frequency of nightmares (Schredl et al., 2008). As a final further expansion on the research presented, the third article reviewed addressed some of the limitations the previous studied encountered and studied the same hypothesis: exposure to negative media would heighten nightmare frequency in children (Van den Bulck, 2004). The findings from these articles offered information on the frequency of nightmares in children and how that frequency relates to external and internal events. The first article reviewed is of Schredl et al. (2009) which produced a study that examined the relationship between daytime symptomatology and nightmare frequency in school-aged children. The study involved eliciting day time symptoms and nightmare frequency directly from the children, with an age range of eight years to eleven years old. In addition to the children’s information, the researchers collected questionnaires by the parents about their children’s dreaming (Schredl et al., 2009). The researchers hypothesized that the parents would show an underestimation of nightmare frequency (Schredl et al., 2009). Furthermore, the researchers hypothesized that there would be a stronger relationship found between nightmare frequency and daytime triggers in the data from children than in the data from the parents (Schredl et al., 2009). 4,834 parents and 4,531 of their children participated in the study where they completed questionnaires regarding sleep behaviour as well a s social behaviour; the parents answering questions about the children and the children answering about themselves (Schredl et al., 2009). The results of the study found that there is a very clear underestimation of nightmare frequency by parents (Schredl et al., 2009). The ‘often’ category for the frequency of nightmares was chosen fifty percent more often by children than the parents (Schredl et al., 2009). This research found a high correlation between emotional problems and the questionnaire completed on social behaviour by the children showing that children who worry, having anxieties, and feel unhappy have more frequent nightmares (Schredl et al., 2009). Some of the other items from the sleep questionnaire included measures of watching TV prior to bedtime, playing computer games prior to bedtime, and stressors in the family; all of which were not separately discussed in the results or discussion sections. Other researchers set out to find if media could take part in provoking nightmares in children. It is estimated that American children spend six hours and 32 minutes per day engaging in media such as television, movies, computer games, and internet surfing (Schredl et al., 2008). The second study reviewed attempted to answer whether negative or aggressive media has negative effects on children’s dreams (Schredl et al., 2008). The researchers hypothesized that frequent television watching and viewing of violent television, or aggressive computer games have a relation to higher nightmare frequency (Schredl et al., 2008). The participants involved 252 children with an age range of nine to thirteen years who completed questionnaires on dream recall, nightmare frequency and amount of time spent watching TV or playing computer games (Schredl et al., 2008). The original hypothesis was not supported in this study. Results found television viewing behaviour and computer game playing be fore bed was not related to emotional tone of dreams in children (Schredl et al., 2008). Previous studies had found significant correlation between negative dreaming and media use, the next study reviewed tested a similar hypothesis and obtained different findings. The final study review tested the types of content from different medias which appeared in children’s dreams, whether negative or pleasant (Van den Bulck, 2004). The study surveyed 2,546 children ages twelve to eighteen who filled out questionnaires regarding time spent engaged in media programs: television, computer games, movies (Van den Bulck, 2004). This study found that about 25 percent of the lowest age group studied have TV related nightmares monthly; moreover, 10 percent of them have TV related nightmares weekly (Van den Bulck, 2004). The higher age group has significantly less nightmares in general as well as TV related nightmares (Van den Bulck, 2004). In addition to collecting data on negative dreaming, the researchers attempted to get rid of the third variable problem by asking questions abo ut TV related pleasant dreams and surprisingly found that about 60 percent of the youngest age group in the study reported having pleasant dreams related to TV viewing (Van den Bulck, 2004). In addition to these findings, the researcher’s data showed that 50 percent of the oldest age group in the study reported never having pleasant dreams related to the TV content (Van den Bulck, 2004). Finally, the research shows that there was a small but significant relationship between preferences for certain types of TV content and both pleasant and unpleasant dreams; it appears that violent content in TV is not directly related to nightmares, and other media types induce nightmares as well (Van den Bulck, 2004). So, the Van den Bulck (2004) study seemed to rule out some of the problems of the previous study had with proving their hypotheses which is important for future research on this subject. Schredl et al. (2009) found that parents underestimate the frequency of their children’s nightmares and children who identify having emotional difficulties experience significantly higher sleeping problems including nightmares. Schredl et al. (2008) were unable to prove their hypothesis that the more media children are exposed to, the more nightmares they will experience. And finally, the research of Van den Bulck (2004) exposed that media exposure correlates to both pleasant dreams and nightmares in children, most strongly at younger ages than older. In order to conclude this literature review, limitations of the studies discussed and directions for future research must be identified. The first article reviewed addressed some limitations which included the potential that the child might overestimate their nightmare frequency if they mistake nightmares for night terrors, which the parents may let them know they are having (Schredl et al., 2009). Another reason the child could overestimate nightmare frequency would be if they had recently experienced a very vivid haunting nightmare before completing the questionnaire which could make them feel a heightened sensitivity to negative dreaming life (Schredl et al., 2009). For future research in order to expand on this study, it is recommended that researchers look deeper into parent and child ratings regarding occurrence of nightmares, as well as use more sophisticated measurements for child nightmare estimates as they could be easily subject to third variable problems and be biased or deficient (Schredl et al., 2009). The second article reviewed was not without its’ limitations as well. One of the most prominent limitations was the lack of strongly violent or disturbing television that was noted throughout the majority of the sample, the researchers felt as though not very many of the individuals has been exposed to very violent media (Schredl et al., 2008). So, for future research, a study should include films and games that children would not regularly be exposed to, those which would be deemed violent and aggressive (Schredl et al., 2008). The next study should also be a longitudinal study that can score media use habits and the occurrence of nightmares using self-rate scales as well as parental information regarding their children’s sleeping habits (Schredl et al., 2008). This would also be important to take on personality measures to determine that affect on relationships between media use and nightmare occurrences (Schredl et al., 2008). The final article noted that game and television related nightmares do not necessarily stem from violent and aggressive media, and it can actually derive itself out of any type of media, so future studies should not be limited to violent content (Van den Bulck, 2004). Another direction for future research would be to delve deeper into the study of children’s severity of nightmares, effect on sleeping habits, and variation in nightmares (Van den Bulck, 2004). This study represents data that media continues to occupy children’ References Custers, K., Van den Bulck, J. (2012). Fear effects by the media. Eur J Pediatr, 171, 613-616. Schredl, M., Anders, A., Hellriegel, S., Rehm, A. (2008). TV viewing, computer game playing and nightmares in school children. Dreaming, 18(2,69-76. Schredl, M., Fricke-Oerkermann, L., Mitschke, A., Wiater, A., Lehmkuhl, G. (2009). Factors affecting nightmares in children: parents’ vs. children’s ratings. Eur Child Adolesc Psychiatry, 18, 20-25. Van den Bulck, J. (2004). Media use and dreaming: the relationship among television viewing, computer game play, and nightmares or pleasant dreams. Dreaming, 14, 43-49.

The House on the Lagoon by Rosario Ferre Essay Example for Free

The House on the Lagoon by Rosario Ferre Essay Rosario Ferre is one of the most noted and famous Puerto Rican writers who have made their mark in the world of literature. Her books illustrate the political and social conditions of her native land. In this paper, we attempt to review and understand her book ‘The House on the Lagoon’ which is extremely famous and provides an interesting insight into the Puerto Rican conditions and the views of the writer as a supporter of feminism.   Ã¢â‚¬ËœThe house on the Lagoon’ was nominated for the National Book Award in 1995. The story revolves around Isabel and Quintin Mendizabal who are a quintessential Puerto Rican couple belonging to the privileged section of this society. The wife, Isabel, has a streak of independence and she feels suffocated in the typically bourgeois environment. She wishes to fulfill her long cherished dream of becoming a famous writer. For the fulfillment of this dream she decides to write a novel based on the life and family history of her husband and herself. However, the husband suddenly discovers the less than flattering description of his family that his wife wishes to make public by getting it published. He is obviously shaken and tries to alter the version that his wife has written in order to make it more appreciative of his family.   The story appears to be simple on the surface. However, while reading it, so many undercurrents appear that it becomes a delightful experience to discover the countless nuances. Many special features and styles of writing adorn the book. The most famous, the most talked about and perhaps the most exciting is the concept of two distinct narrative voices. In the beginning, the book proceeds as a simple family history being retold by a woman. However, a few chapters into the book, suddenly we discover that the narration switches over to the woman’s husband Quintin, who discovers that his wife is writing a novel. Surprises do not cease here. We are treated to another surprise as we discover that the book we are reading i.e. ‘The House on the Lagoon’ is the book that the husband is so incensed on finding. Thereon the narrative continues to switch from Quintin to Isabel and vice versa and this turns out to have far reaching consequences on the novel as a whole.   The double narrative allows for a more democratic unfolding of the story than a single narrative. It allows us to find out Quintin’s reactions to his wife’s narration of his family history. It puts in more animation into a mundane story of family history. Their arguments keep the narration alive and keep the reader guessing at reality and the next sequence of events. Also, there is a marked difference in the ways Quintin and Isabel approach the novel. Quintin, as we are told, has been a student of history in Columbia. To him, misinterpretation of facts and misinterpretation of history is a gross error and in addition, he is extremely embarrassed by the way his family is portrayed in a bad light by his wife. On the other hand, Isabel feels that her main objective is to gain literary fame and she is not concerned with being historically, socially or politically correct. While reading the book, we are thus treated to Isabel’s views and then we read her husband’s comments and views on her writing. This allows for a multiple perspective presentation and the nature of characters becomes more engrossing than the story that they are both trying to tell in their own way.   It has been argued that the dual narrative serves certain higher purposes than simply telling us the dual viewpoints on the story. The dual narrative has been construed as a metaphor for colonization[1]. Rosario’s books usually deal with the conflicts plaguing her native land Puerto Rico, the major one being whether to remain independent or become a part of the US. In the book, through dual narrative, Rosario attempts to bring out this conflict. Isabel, the writer’s alter ego, represents Puerto Rico while her husband represents the dominating influence of the US. Thus multiple perspectives enable the writer to demonstrate Puerto Rico’s quest for identity and her constant struggle against foreign dominance.   Another interesting characteristic of the book is the imagery that is used to illustrate certain finer points[2]. Right from the first scene, where there is a confrontation between the boy serenading Isabel and her fiancà © Quintin, we have a glimpse into the strong characters that we will encounter further on in the book. It also illustrates that Quintin has a violent streak. The relationships between the characters are brought out later in the book. Especially evident is the marital discord between Quintin and Isabel over the issue of her novel which Quintin feels paints his family black. Later in the book, we are provided with another extremely vivid scene which portrays the reason why Isabel is so haunted by her past. Isabel’s mother was forced to have an abortion by her grandmother. This abortion was probably botched and the description of the scene from the child’s point of view sends shivers down the readers’ spine. The gory details such as the pool of blood, the unconscious mother and the dropping of the doll are all images which haunt the reader as much as they must have haunted the young girl. It not only tells us of Isabel’s miserable past but also provides us an understanding of the person she is in the present and why. It also helps us to identify with her dream of making it big as she wishes to escape the drudgery that her female ancestors went through.   Also noteworthy in the novel is the daydreams that Isabel indulges herself with. Her past is so woebegone that she tries to absorb herself in passionate pursuits of her dreams and reveries. These reveries lull us into a false sense of security until the silence before the storm breaks with a shattering incident. This sense of the unexpected renders the narrative far from banal. The most interesting of her happiness and indulgence appears towards the end of the story when she enrolls into a ballet school to fulfill her passion. This dream, like that of becoming a famous writer, reveals Isabel’s desire for fame. She enjoys her dancing lessons immensely and we are again forced to expect some happiness coming her way. However, our hopes are shattered brutally by the public display of pedophilia as the curtain opens at the wrong time during her stage performance. Again, Isabel finds herself abused and unhappy. The ending of the story is thus somewhat tragic and in sync with the mood of the whole story.   In conclusion, it must be said that a subject as ordinary as the relation of family history is made extraordinary by the excellent style of Rosario Ferre and her unique writing style including the double narratives, the imagery and the reveries. Her strong characters help us understand human psyche and also provide insight into the actual political and social problems of Puerto Rico through the characters. In the end, the novel turns out to be more than a story of marital discord or a narration of family history. It helps us to understand history, politics, sociology, psychology and also literature. Few novels are able to achieve such high purpose. WORKS CITED â€Å"The House on the Lagoon†, Luke Lecheler, http://voices.cla.umn.edu/vg/Critique/review_fiction/house_on_the_lagoon_the_by_rosario_ferre.html â€Å"Rosario Ferre † http://voices.cla.umn.edu/vg/Bios/entries/ferre_rosario.html â€Å"Reading Guide: The House On the lagoon†, Penguin Group USA, http://us.penguingroup.com/static/rguides/us/house_on_the_lagoon.html [1] â€Å"Rosario Ferre † http://voices.cla.umn.edu/vg/Bios/entries/ferre_rosario.html [2] â€Å"The House on the Lagoon†, Luke Lecheler,   http://voices.cla.umn.edu/vg/Critique/review_fiction/house_on_the_lagoon_the_by_rosario_ferre.html

The Marketing Director Of Nestle Company Marketing Essay

The Marketing Director Of Nestle Company Marketing Essay Introduction The assignment investigates about a marketing strategy, tactics for a new product innovation and product improvements of Nestlà ©, one of the fastest growing FMCG Company with its product innovations. In this assignment, the STP analysis and tactics of marketing is applied for the new product design of the existing product from Nestlà ©. Firstly, Wheelwright and Clark, 1992 state that New product development (NPD) is due to three reasons such as increasing international competition, the challenging markets and the diverse or various technologies. Montoya- Weiss and Calantone (1994) add that the success or failure of NPD depend on the performance and factors done by organisation according to the strategic factors, development process and market innovation skills. The total word count of the assignment is () excluding references and appendices. The overview of the company (market and existing portfolio of its products and brands) Nestlà © is a Swiss multinational packaged food company formed by the merger of the Anglo- Swiss Milk company in 1905 (Nestlà ©, 2012). It is not only the largest food company in the world possessing 8,000 brands and a range of products but also one of the shareholders of LOreal, the worlds largest cosmetics company (Tom Mulier, 2011). The logo of Nestlà © symbolizes not only the activities of the company but also illustrates the average modern family of two children where the tree symbolizes an oak and the birds thrushes. The blue colour logo characterizes purity, care and goodness (famouslogos.us, 2012). Figure 1: The logo of Nestlà © (Nestlà ©, 2012) Nestlà © has sustained great performance in UK and Ireland which is due to its well- known brands, Kit Kat and Nescafà © and gained good sales growth through the year, 2012. Moreover, its successful innovations such as Nescafà © Azera and Maggi brand had made the company, Nestlà © outstanding from its competitors- both major competitors (Unilever and Mass Incorporated and Kraft foods) and competitors from local markets. The company has invested more than  £500 million to launch next generation of world class manufacturing facilities in the UK. Additionally, the company will hire more than 300 employees for their Nescafà © Dolce Gusto plant, which has increased the market share to supply not only to the UK market but also to export markets around the world (Nestlà ©, 2012). The type of the NPD for Nestlà © Company Trott (1998) defines new products as the developments or variations on existing formats. Although the products have appeared before in the market, it is still new to the market due to the changing innovation of including application advice for the product. Among the brands from Nestlà ©, the new product development would be the combination of dairy products (condensed milk and sugar) and coffee in one packet. That is also known as the additions to existing product lines (Trott, 1998). What makes it different from the previous packaging is not because having more than one product but because of launching new product innovation which is different from its competitors products. Figure 2: New Product Design for Nestlà © Our new product will meet the functional needs such as Biogenic needs or Biogenic drives often known as physiological drives and satisfy the physical needs such as food, water, air and shelter (Solomon and Bamossy et al, 2010). According to the Maslows hierarchy of needs, it satisfies the physiological needs which in turn dominate an individuals attention (Chisnall, 1995). Importantly, the needs of people differ according to the individuals unique history, learning experiences and the cultural environment and background (Solomon and Bamossy et al, 2010). Moreover, Motivation is the psychological process that allows consumers to recognize the needs (Wells and Prensky, 1996). Therefore, the new product of Nestlà © will definitely give positive motivation to customers where they will find out the positive mood, pleasure and comfort where it will lead to operant conditioning where the attractiveness of the product will provide the consumers through their benefits (Evans, Jamal and Foxal l, 2009). Segmentation through Demographic, Psychographics, Values, Culture and Influencing factors Clearly, the purpose of segmentation, a creative process is to fulfil customers needs and requirements creating competitive advantage for the company. However, Weinstein (1987) argue that companies treat everyone is their customers not targeting as segments groups in most companies. Macdonald and Dunbar (1998) explain that according to the Ansoff matrix, our new product includes in extending existing products to new segments. They suggest that a clear and realistic goal is necessary for a company as it plays a crucial role in the marketing planning process. Therefore, select segmented customers play an important role as targets for marketing activity and then develop a unique marketing program to carry out the prospects. Segmentation creates opportunities for the company where they can meet customers needs not only for today but also for the future (Macdonald and Dunber, 1998). Firstly, to know who to focus on and why, then we need to identify attractive segments from United Kingdom to know the consumer criteria. The Ethnicity results of 2001 Census show that 85.67% of proportions of total UK population are White British. 1.8% is of Indian, 1% is of Black Caribbean and 0.4% is of Other Asian excluding Chinese. See more in Appendix (). According to Evans, Jamal and Foxall (2010), consumer psychographics consist of lifestyle, personality and self- image. However Ries and Trout (1972) suggest that learning Psychographics, we become to recognize and understand about the values, perceptions, lifestyle, attitudes and motivations of the people. The lifestyle groups of people from UK are self- actualizers, innovators, esteem-seeker, strivers, contented conformers, traditionalists and disconnected The Consumer Insights Social Value Groups (2005), 18% of UK population like to self- actualises. Antonides and Raaij (1998), claim that values play an important part in Christianity and West European Culture. The values of UK can be learnt according to the indexes of Greet Hofstede (1991). Ronen and Shenkar (1985) stated UK as one of the Anglo countries. According to Hofstedes maps, UK ranks small on Power Distance and weak Uncertainty. Besides, amongst the types of self- congruence and self concept motives, Jamal and Goode (2001) investigate that individuals with higher levels of self-image congruence prefer higher levels of satisfaction. Thus, the attitudes towards buying new product behaviour can change with Heider (1958) theory. Targeting for the new Nestlà © product The target market of Nestlà © would be demographic targeting (N generation and Generation X or Baby Busters). Adam Smith Institute (1998) mentions that Generation Y or the millennial generation sometimes known as N generation are between ages 16 to 33 year old in 2010. Coupland (1991) indicates that age ranges from 34 to 44 year olds in 2010 are Generation X or Baby Busters. Ahmad, 2002 remark that over 20 million people in UK are of baby boomers (45-65 year olds in 2010) which can be estimated as 25 million by 2021. Moreover, Benefits sought can differ according to the social classes. See the social classes of UK (2008) in Appendix. Middle class people consume healthier food than the low ones. According to Freuds psychoanalytic theory, middle class people show superego structure from their conscious mind and control their behaviour according to morals and values. Oppositely, people who grew up in poverty are observing for physiological and safety needs from Maslows hierarchy of needs. Therefore, we should motivate these people to have healthy nutrients. In order to attract new product of Nestlà ©, the influencers are important as people are usually addicted to what the influencer speaks. Therefore, M Evans and C Fill being cited in Evans et al (2010) explain that opinion formers are targeted first and after that opinion leaders may receive the information from the opinion formers. But Antonides and Raaij (2010) claimed that opinion formers are informed via social contents by opinion leaders as they know new products via mass media. So, opinion leaders can give positive or negative advice and further information to opinion formers as they are influenced by opinion leaders. Park and Lessig (1997) suggest that information influence helps a lot in motivating people buying behaviour as they ask first from relatives upon which products to buy when they consider buying a product. Consequently, the motivation can acquire from external environment (Evans, Jamal and Foxall, 2010). McGuire (1974, 1976) show that cognitive motives can make individuals need for being adaptively concerned with headed for the environment and for attaining a sense of meaning. He and Greenberg, (2009) explain that cognitive dissonance motivates customers of the inconsistency between their attitude and behaviour, and encouraging a change headed for sustainable behaviour. Evans, Jamal and Foxall (2010), suggest that Maslow hierarchy of needs shows the motivational hierarchy of people. Positioning Fifield (2007) states positioning possesses an idea or perception in the customers attention. While Shimp (2011) defines that positioning has two actions namely, brand in (the consumers mind) and against (competitive positioning strategies). However, Clancy and Krieg (2000) show that positioning is all about stating a short statement or message to imprint in customers minds. Nowadays, most companies are expanding their positioning strategies to appeal more segments (Kotler et.al, 2005). For new Nestlà © product, the communication message Time Saving is crucial to receive the customers attention (Evans, Jamal and Foxall, 2009). This would be positioning based on functional needs to deliver solutions to consumers current consumption-related difficulties or potential problems by telling that the brand has specific benefits capable of solving those problems (Shimp, 2011). It becomes product related attributes as it offers product advantages such as saves time, affordable and convenient to carry which in turns motivates customers and creates values for their wants. Nevertheless, Kotler et.al (2005) outline that the competitive advantage being low and high quality influence on products position. For Nestlà ©, firstly, Nestlà ©s current position in the mind of consumers will be supported where introducing unoccupied position which values consumers and allowing reposition the competition. Finally, a company should deliver and communicate the desired position to target consumers because the companys marketing mix- product, price, place and promotion support its positioning strategy. Importantly, Nestlà © should support its position through performance and communication avoiding changes that might confuse consumers (Kotler et.al, 2005). Marketing Mix Strategies Product Kotler et. al, 2005 explain product offers market for attention, acquisition which satisfies customers needs and wants. A product can be physical objects, services, persons, places, organisations and ideas. Actual product of new Nestlà © includes its features, design, band name and packaging. It is vital to gain strong brand equity to capture customers loyalty and preference (Kotler et.al, 2005). Aaker (1991) recommend that a brand is a distinguishing name or symbol (such as a logo, trademark, or pack design) intended to identify the goods and services of either one seller or a group of sellers, and to differentiate those goods or services from those of competitiors. In order to launch the brand extension or brand stretching, new product can easily get recognition whereby saves high advertising cost. Essentially, a failure of brand extensions sometimes occur Brand dilution which may damage consumer attitudes towards other products as well (Kotler et al, 2005). For the new product, the original logo and name of Nestlà © would use. This could bring several advantages not only gaining customers attention because of creating a good product quality but also enabling the supplier to attract a loyal and profitable set of customers. As the package colour is of green and gold which is likeability legally protectable and made with higher- quality products. Packaging, an activity of designing the container or wrapper of a product for new Nestlà © can fulfil customers coffee breaks as it saves time and budget for them. For the new product, the logo and slogan will be the same as the original Nestlà © product. The design of the new product comes with 20 small packets inside a huge pack. Also the product is available with a small one whereas including 3 ingredients. This new packaging style would bring several benefits for the customers since it includes three products at the same time which offers the basic problem solving for them. They can easily carry and consume it whenever they go or can keep it since it comes along with zip-lock pattern. Moreover, it saves time for the customers when they are having a cup of coffee which in turn offers augmented benefits. Furthermore, it provides core benefits to middle class people. Since it is a consumer product therefore, consumers frequently purchase it for their own consumption. Furthermore, product quality has a direct impact on product performance; therefore, Nestlà © should link its new product quality to customers value and satisfaction (Kotler et.al, 2005). Nestlà © firstly should create quality level to support the new products position in the target market. Customer- driven strategy should introduce here to create a better quality for customers. The Product life cycle identifies a products sales and profits over its lifetime (Kotler et.al, 2005). During Introduction stage, since the product is new, the profits are negative or low because of the low sales and high distribution and promotion expenses. A rapid penetration strategy should apply to get fastest market penetration and largest market share (Kotler et al, 2005). If the new product meets market needs in the growth stage, sales will start increasing. Thus, the early adopters will begin buying and later buyers will start following their lead, because of the word-of- mouth. Later, new competitors will enter the market. It is essential to aware the product not to reach to maturity and to decline stage. The PLC of existing Nestlà © brands and new product is shown in Appendix (). Price Obviously, among the 4 elements of marketing mix, Price only can bring revenues. It is essential to avoid pricing which is cost-oriented rather than customer-value oriented. Since the segment and target market is carefully done, it is easy to set up the price for the new product. Being a new product, Nestlà © should apply market- penetration pricing while setting a low rice in order to attract large numbers of buyers and penetrate the market. Nestlà © should maintain its low price position to get penetration in the market. Among five products mix strategies, Nestlà © comes with product line pricing as there are cost difference between the products from the product line that have difference features and competitors prices. The selling price for the new product would be  £3 pounds for the whole packet which has 20 small packs inside. Being oligopolistic competition pricing, Nestlà © Company is always alert to its competitors strategies. Moreover, the customers perceptions of price effect on their buying decisions. Thus, if the new products demand falls by 10 %, when Nestlà © raises its price by 2 % the demand would be elastic occurring -5. However, if demand falls by 1% when the price is increased by 2%, inelastic demand occurs with -1/2 (Kotler et.al, 2005). Place Place is where transporting the right product to the right place at the right time to the customers (The times 100, 2012). It is known as Nestlà ©s distribution channel within marketing mix is to reach to its target market. New product of Nestlà © should be transported using indirect-marketing channels as below: The product is firstly targeted to consumers from UK in the introduction stage, it will distribute to all over the countries later. Marketing channel is part of customer value delivery network therefore; each channel adds value for the customers. The intermediaries of Nestlà © (wholesalers and retailers) take part a number of activities when delivering the products. For example: wholesalers can provide quicker delivery to the customers and retailers offer final link between the consumers and Nestlà © company (Kotler et. al, 2005). For the logistics functions, Nestlà © should store the goods in the warehouses while making stock available before the products are ready to be sold. Promotion The communication message Time Saving is crucial to receive the customers attention (Evans, Jamal and Foxall, 2009). In order to communicate with the target customers (external stakeholders), a variety of promotion methods will use with the purpose of Effectively attainting new customers by increasing customer base and Retention of existing customers by keeping up customer relations New product is going to be promoted through television, internet among the major media types. Nestlà ©s new product should Reach 70% of its target market during the first three months. I. Broadcast advertising (Television and Internet) The benefits would be good mass-market coverage and low cost per exposure. Frangi (2011) states that the proportion of media activities during the day time in UK as follow: For Nestlà © new product, an advertisement should create using Beyoncà ©s family (Appendix). Celebrity Endorsement promotes a sense of belief among the target audience and approves brand equity (Till, 1998). Moreover, since a celebrity can make advertisement believable (Kamins et.al;.1989), there will be certain awareness of the target group by breaking the disorder of ad and creating the ad and brand more obvious. As celebrity can help in brand name recognition (Petty, Cacioppo, Schermann, 1983), people will have a high recalling member for their favourite celebrity. Celebrities are appreciated and adored and respected by their audiences or fans and advertisers so, using stars as PR can influence the fans or customers towards the brand. Additionally, using Social networks Facebook, MySpace and Twitter could lead the customers to memorize the new product in a short period of time. It could especially attract to teenagers by looking at the proportion of their internet usage (Appendix). Proportion of adults who browse over social networking sites on the internet Conclusion Using the marketing mix creates a lot of advantages which brings customers satisfactions. Importantly, brand loyalty is necessary to make customers willingness to repeat purchase. It is essential to make a brand to be available in every shop including benefits such as good brand image, affordable price and packaging style. Marketing Strategies of Nestlà © would bring benefits along with the AIDA model. Attention (Awareness) attracts customers attention and awareness. Interest- creates advantages and benefits of Nestlà ©. Nestlà © should let its stakeholders know that fair ingredients include in it which is suitable to everybody. Mind will be fresh and everybody can concentrate on their work, after consuming the new product. Desire- The five performance objectives quality, speed, dependability, flexibility and fair price should consider getting customers desire. First error free goods should introduce which brings quality advantage to customers. Speed is important in providing goo ds and services to customers. Besides, doing or making things on time is important too. This is dependability. Next, flexibility requires fulfilling all customer requirements and dealing with all customer possibilities. Action- Customers action will meet as soon as they buy the new product. It is important to offer a value more than customers expectations. Thus, they have satisfaction which in turn creates them hard-core loyal and will unlikely to switch brands in the predictable future. As a recommendation, Nestlà © should consider internally and externally for its new product development. Internally, all departments have to work together, discuss and consider how they should make to build the brand image of new products and get the customers trust. Externally, it should consider about relationship, integrated and social responsibilities marketing. Nestlà © brand has long-term relationship with its customers, employees, suppliers, distributors, members of the financial community; shareholders and investors and other marketing partners (channels, distributors and advertising agencies). According to Kotler Keller (2006) Holistic Marketing is important in developing, designing and implementing of marketing programs, processes and activities. The relationship should not end in order to earn and retain the business. A strong relationship is essential to give a value which is more than customers expectations that would bring satisfactions and loyalty. Figure 1.1 Demography of UK in the year 2010 Classification of classes Explanations Lower middle class White collar workers Middle class Got tertiary education Upper middle class Earn higher incomes. They all are traditionally accomplished from private schools. Nouveau riche Working class, lower middle class Under class Long- term unemployed, elderly pensioners, economic immigrants, dependent on state benefits Upper class Statistically very few nowadays Skilled working class Blue- collar workers Work mostly in the construction and manufacturing factory. Unskilled and semi- skilled working class Blue- collar workers Work mostly in car factories, steel mills and textile mills Figure 1.3 Social classes of UK New product of Nestlà © Existing Nestlà © products

The Problems Of Philosophy, by Bertrand Russell :: The Problems Of Philosophy Essays

The value of Philosophy is, in fact, to be sought largely in its uncertainty. The man who has no tincture of Philosophy goes through life imprisoned in the prejudices derived from common sense, from the habitual beliefs of his age or his nation, and from the convictions which have grown up in his mind without the co-operation of his deliberate reason. Bertrand Russell, The Problems of Philosophy. Philosophy is commonly thought of as an activity reserved for Oxbridge high- brows; or a sort of intellectual table-tennis indulged in by the Ancient Greeks to while the time away before television came along. Russell suggests that it may actually serve a purpose for everyone. In the first line, Russell is clearly contrasting his own belief in the inherent uncertainty of philosophy with the attitude of those people who dedicate their lives to a search for the "right" theory, in an attempt to understand the "truth" about human nature. He argues that, were a philosopher to write the perfect, unanswerable theory, the solution to life, the universe and everything, then philosophy would itself become responsible for inducing the very mental laziness which it should help us to avoid. Disagreement and debate between the adherents of rival theories is, moreover, essential to the health of philosophy. Just as many major advances of science are catalysed by war, so the great intellectual insights are sparked by discussion. If there were universal agreement on one philosophical theory, then all further thought would be rendered useless. (See p.319, Small World by David Lodge: "†¦what matters in the field of critical practice is not truth but difference. If everybody were convinced by your arguments, they would have to do the same as you and then there would be no satisfaction in doing it.") Russell talks of three different factors involved in the formation of prejudice. Each is considered in detail below. The first type of prejudice is derived from common sense. This is interesting: it appears that Russell is suggesting that common sense is to be avoided. The Concise Oxford Dictionary defines common sense as "sound, practical sense, especially in everyday matters". In theory, any sound sense is to be welcomed, where appropriate; the distinction to be made here is between applying common sense to mundane problems, which Russell would certainly not advise against, and taking it out of context as a set of rules which can be followed without any further thought, no matter what the circumstances. For example, if you are feeling hungry, and you are holding a biscuit, then a philosophical debate is not required to reach the conclusion that you eat the biscuit: it's common sense. The Problems Of Philosophy, by Bertrand Russell :: The Problems Of Philosophy Essays The value of Philosophy is, in fact, to be sought largely in its uncertainty. The man who has no tincture of Philosophy goes through life imprisoned in the prejudices derived from common sense, from the habitual beliefs of his age or his nation, and from the convictions which have grown up in his mind without the co-operation of his deliberate reason. Bertrand Russell, The Problems of Philosophy. Philosophy is commonly thought of as an activity reserved for Oxbridge high- brows; or a sort of intellectual table-tennis indulged in by the Ancient Greeks to while the time away before television came along. Russell suggests that it may actually serve a purpose for everyone. In the first line, Russell is clearly contrasting his own belief in the inherent uncertainty of philosophy with the attitude of those people who dedicate their lives to a search for the "right" theory, in an attempt to understand the "truth" about human nature. He argues that, were a philosopher to write the perfect, unanswerable theory, the solution to life, the universe and everything, then philosophy would itself become responsible for inducing the very mental laziness which it should help us to avoid. Disagreement and debate between the adherents of rival theories is, moreover, essential to the health of philosophy. Just as many major advances of science are catalysed by war, so the great intellectual insights are sparked by discussion. If there were universal agreement on one philosophical theory, then all further thought would be rendered useless. (See p.319, Small World by David Lodge: "†¦what matters in the field of critical practice is not truth but difference. If everybody were convinced by your arguments, they would have to do the same as you and then there would be no satisfaction in doing it.") Russell talks of three different factors involved in the formation of prejudice. Each is considered in detail below. The first type of prejudice is derived from common sense. This is interesting: it appears that Russell is suggesting that common sense is to be avoided. The Concise Oxford Dictionary defines common sense as "sound, practical sense, especially in everyday matters". In theory, any sound sense is to be welcomed, where appropriate; the distinction to be made here is between applying common sense to mundane problems, which Russell would certainly not advise against, and taking it out of context as a set of rules which can be followed without any further thought, no matter what the circumstances. For example, if you are feeling hungry, and you are holding a biscuit, then a philosophical debate is not required to reach the conclusion that you eat the biscuit: it's common sense.

Reflecting on My College Experience :: Personal Reflection

When I first enrolled here at State University, I never thought I would ever be in the position to graduate. Finishing college was a huge goal growing up but it was also my biggest fear. But after three and a half years of dedication I plan to get my degree in the fall. Getting this far in college was not easy, it took encouragement from family, dedication, and assistance from others to reach this position. Many years ago I remember my parents telling me that in order for me to become successful a college education was a must. They always told me that if I wasn’t in school I could no longer live at home. Both of my parents attended college but neither of them finished. They did not want me to go down that same road because they really regret not getting their degrees. My grades in elementary school were poor because I had trouble paying attention to things that were not challenging. I tried to play sick just about every day but my parent were not falling for it. My favorite classes were gym, music, and art. Competing in sports is where I spent most of my time. The words of my parents and teachers went in one ear and out the other. â€Å"School just wasn’t interesting to me† My senior year of high school I decided to dedicate my self to school work. All I did was take school a little more seriously and pay attention. Before you know it I had made the honor roll for the first time and continue to make it the rest of the year. Finally the extra work was reflecting in my grades. My parents were glad to see that my education had some meaning. That summer after school I just wanted to find a job and start making some money. Going to college for anther four year was something I thought I could not handle. I final got a job at UPS unloading trucks. At first I thought how hard could it be? But every day I would come home exhausted from working in the heat. And then when I got tiny pay check, it hit me. From then on I decided that manual labor was something that I could not do the rest of my life and I could definitely not support a family on that income. A job behind a desk in the air conditioning was what I wanted.

Evaluation of Canon’s Strategies Essay

The first part of this investigation involves an evaluation of the strategies used by Canon and the key factors for success. In order to being this review, it is first necessary to consider how the company has performed in recent years. Table 1 provided below provides an overall review of the organization’s performance in recent years. The data clearly suggests that Canon has made notable progress toward developing market share, revenues and profitability. In addition to reducing its debt to asset ratio in 2008, the organization also increased its stockholder equity to assert ratio. Table 1: Key Performance Indicators for Canon, 2004-2008 [pic] Data courtesy of: http://www. canon. com/ir/annual/2008/report2008. pdf Other indicators of Canon’s success are provided in Figures 1 and 2 below. These illustrations provide a review of net sales and ROE/ROA for 2003-2007. Figure 1: Net Sales for CanonFigure 2: ROE/ROA for Canon Data courtesy of: http://www. canon. com/ir/annual/2007/report2007. pdf With the realization that Canon has performed so well in recent years, it is pertinent to consider the specific areas which have promulgated success for the organization. A crucial review of the case information provided on the organization suggests that there are a number of pertinent strategy elements which have been pertinent to the success of the organization. In particular the organization has worked to develop a mission and vision which it has incorporated on all levels of its operations. The development of a guiding mission for the organization is essential for success (Henry 2007). Missions provide the foundation for the development of actionable processes which can be used for moving the organization toward specific goals (Johnson, Scholes & Whittington, 2008). In addition to developing a mission and vision which provided the organization with a directive for action, Canon also developed a firm strategy focused on attainable goals for operations. Specifically, the organization set the specific goal of obtaining 30 percent of the world market by the 1980s. Research regarding the current state of achieving this objective suggests that even though Canon has not been able to maintain a 30 percent market share in the industry, it has overcome competitor Xerox to become second only to Hewlett Packard. Figure 3 below provides a review of global market share for companies competing in Canon’s industry. Figure 3: Global Market Share for Canon and Competitors [pic] (Data courtesy of â€Å"Office electronics industry profile,† 2008, p. 12) The focus on a specific goal for the organization has clearly had an impact on outcomes for operations. By using this specific goal for development, Canon has been able to set clear, measurable objectives which can be evaluated by the organization to determine outcomes. Setting measurable goals is an important component of developing a strategic plan for the organization (Huang, 2009). Measurable goals are viewed as essential to the successful implementation of a strategic plan which provides significant results for the ongoing development of the organization. Another issue which appears to have had notable implications for the successful development of Canon is the use of specific core competencies to ensure the outcomes of operations. In addition to developing a strategic plan which provided clear and measurable objectives, the organization delineated specific core competencies which it has been able to optimize in order to coordinate its strategic objective and achieve its goals. A review of what has been noted regarding the use of core competencies suggests that core competencies can provide the organization with the ability to focus development in particular areas (Zook, 2007). This process, in turn, sets the stage for the development of management practice and shapes how the organization approaches the market and its competitors. Collis and Montgomery (2008) provide a more integral review of core competencies noting the importance of review intended core competencies in the context of the external environment in which an organization competes. As reported by these authors, organizations need to consider the external environment and competitors in developing core competencies. While it is evident that core competencies must meet the internal demands and capabilities of the organization, Collis and Montgomery assert that improper alignment of core competencies in light of competitors and the larger industry in which the organization operates will result in failure of core competencies to be effective. In developing its core competencies, Canon appears to have taken these issues into consideration. The specific outcomes in this area are witnessed by the fact that in the 1970s, Xerox held a majority market share, which it has subsequently lost to Canon. In the 1970s, Canon recognized that the formula for success being used by Xerox was not the same formula which it wanted to pursue in the development of its organization. In this context, Canon chose to pursue a different pathway for competitive development; one which enabled the company to synthesize its internal capabilities with the market environment to create a unique competitive advantage against its largest rival. Because of this process of developing particular core competencies for operations, Canon was able to maximize its internal capabilities and use this as a strategic advantage in the marketplace. In summarizing the overall approach used by Canon to develop its strategic plan and subsequent management processes, it seems reasonable to argue that Canon did more than just place words on paper to establish a foundation for the organization. Rather, the organization developed a comprehensive plan for vision, strategy and development which were implemented on every level of the organization’s operations. In addition to delineating the larger objectives for the organization, Canon developed all of the intermediate steps that would be needed to achieve these objectives. In doing so, the organization aligned all of its activities toward the achievement of the organization’s overall strategy. The development of strategy in this manner is commensurate with what scholars note about the strategic planning and management processes. Kaplan and Norton (2008) assert that the strategy planning and development processes for the organization often end in failure because of the inability of the organization to effectively execute its strategy. Further, these authors assert that strategy failure is common because of implementation problems which manifest as organizations attempt to make critical connections between strategy objectives and specific outcomes which will be achieved to ensure that objectives are reached. Placing this information into the case of Canon, it becomes evident that these issues did not arise. Rather than struggling to implement, the organization developed to tools and resources needed to effectively ensure that it built a foundation which would enable success. It is this specific process which has enabled the success of Cannon. When strategy development is formulated as more than just specific words on paper the end result is the development of a strategic plan which provides concrete action steps for the organization to take. With these action steps in place, the organization is better poised to control the development of the strategic plan and its implementation (Neilson, Martin & Powers, 2008). This element of control in the strategic planning process has been noted to be an important contributor to the success of strategic implementation. When control is established in the strategic planning process, the organization is able to dictate the specific changes which will occur and respond to outcomes in a manner that is commensurate with the capabilities of the company and responsive to the specific external environment which will impact the outcomes of operations. What Other Companies Can Learn With a basic review of the success of Canon in the development of its strategy provided, it is now possible to consider what, if anything, can be learned by other companies from this case. In examining the development and outcomes of Canon, it becomes evident that the specific protocols and practices which have been used by the organization to achieve success should not be mimicked by other companies. Even though Canon has been quite successful in its efforts to develop its products and services, the reality is that other companies cannot expect to use the same formula for success and to achieve the same outcomes achieved by Canon. Other companies have attempted to use this approach in the past—i. . Circuit City, K-Mart, etc. Even though mimicking another organization may provide some benefits in the short-term, the reality is that the outcomes achieved will not provide an organization with a long-term foundation for development. Even though companies examining the case of Canon may not be able to use the same specific tactics employed by the organization, Canon did employ a number of general models for strategic planning and development which could be considere d by other organizations. In particular, the development of core competencies for operations is an important tool which other companies could consider for success. An examination of models for the development of core competencies in the organization suggests that companies need to begin with a core strategy for the development of their operations. Once this core strategy has been delineated, it is then possible to articulate specific areas of organizational development by attaching them directly to the core strategy. Figure 4 on the following page provides a generic model of how core competency development for the organization has been conceptualized in for translation of core competencies into organizational practice. The application of this model to the development of core competency planning for the organization would serve as the foundation for the development of the basic ideas which could then be used for the further development of the organization. Based on the specific core competencies decided upon by the organization, a formal strategic plan for organizational development could be implemented. This plan would need to reflect the development of measurable goals to ensure the overall success of achieving core competencies. Figure 4: Generic Model for Core Competency Planning [pic] Image courtesy of: http://www. ulv. edu/cbpm/business/img/mba_exp_graphic. jpg Once the core competencies for the organization have been delineated, it will then be possible for companies to consider the development of a strategic plan. Examining the specific steps used by Canon, it becomes evident that solid advice for planning and development in this area are provided in the case. In addition to developing a driving vision and mission, the organization also implemented critical success factors which enabled the organization to formulate goals. The goals were codified in the context of action steps which provided a concrete foundation for the organization to achieve success. All of these issues were supported by the core competencies established by the organization. Figure 4 below provides a review of this process and demonstrates how other organizations could effectively adopt this process to generate success in their strategic planning and management processes.

Gender Based Discrimination in the Novel Things Fall Apart Essay

In regions especially where poverty and ignorance are widespread, people are generally be in dispair. Living in such hard conditions and being unable to get rid of the situation, the man is tend to unload his suppressed resentment by using brute force on his houshold. The man who is not satisfied with his achievments and dont have dignity in his social life, tries to establish domination over women through agression. Therefore masculanity is associated with agression and violence. And that situation leads to discrimination and conflict between the two genders. But unfortunately, the gender-based discrimination happens everywhere, even in the western ,industrialized nations that are thought to be closest to an ideal modern egalitarian treatment for women. Although western women have legal freedoms, the right to vote and to own property; they still dont enjoy full equality with men, nor are they socially valued or esteemed as men. The concept of ‘gender based discrimination’ may be analyzed in the aspects of; interpretion of gender, domestic life of women, women & sexuality and the roles of men, among various times and cultures. Based on the novel ‘Things Fall Apart’ we deduce that in Nigerian community women led a domestic life, being in charge of breeding their children, cooking and serving to their husbands as well as not being able to participate the social life and ceremonies, while the men are in charge of taking all decisions about the community. ( Chapter 10, pages 77-78 ) Also, a man’s power was measured by his physical strength. If one hasnt got a name by bloodshed he was called as agbala which also means woman. As a concequence of being a strong men, they frequently beat and threaten their wives. Similarly, plural marriage is widespread and virginity is considered as a merit. Since a woman is not valuable herself, she is always described whether as a daughter or a wife of a man. If she asks for divorce, her husband wants the bride-prize he had given back, which is very insulting as the marriage became a trade. This ideology is also widely seen in Turkey and many other Middle Eastern countries supported by â€Å"the ethnic morals†. In rural areas many women are being killed due to chastity by her kins. In cities, althogh they work more than men they are less prefered and less paid. Needless to say that, these obstacles can only be passed over with the presence of the more educated individuals who are able to establish healthy relationships with women. For that reason both gender must be aware of their rights and values in the community.

A Self Discovery Journey Education Essay

The undermentioned article is the consequence of an auto-analysis experience by an EFL instructor endeavoring to accomplish professionalism in her instruction patterns. The grounds that led her to that self-discovery activity are fundamentally her late acquired cognition on linguistic communication geting and learning theories and her desire to be a better instructor. She describes her current instruction patterns in footings of Teaching Principles, Classroom Management, Class Procedures and Techniques, and Resources and Materials. Then she mentions the new patterns she ‘s willing to follow in order to go a better professional and the activities she must undergo to accomplish those patterns.KEY WORDSProfessionalism, Language Learning and Teaching, Class Observation and Reflection, Auto-analysis.IntroductionIn 9 old ages of learning pattern, I ‘ve ne'er done before what I am about to make now in the paragraphs that follow. The following lines are to be my first written ana lysis of all time on my patterns as an EFL instructor in my personal hunt for professionalism. A Professional is person whose work involves executing a certain map with some grade of expertness. But a narrower definition limits the term to use to people such as instructors whose expertness involves non merely skill and knowledge but besides the exercising of extremely sophisticated judgement, and whose accreditation necessitates extended survey, frequently university-based, every bit good as practical experience. The professional is, foremost and first, a bringer-about of real-world alteration, prioritising real-time action and contemplation. ( Ur, ? ) . The term professional besides implies being portion of a community. The professional community of English instructors has developed agencies of consolidating relationships between its members and created chances for them to profit from each other ‘s cognition. We are an identifiable group, whose members are interested in interaction with one another for the interest of acquisition, and besides for the enjoyment of interchanging experiences and thoughts. We publish, we communicate innovatory thoughts, whether theoretical or practical, to one another and to the populace at big: through in-house seminars, national or international conferences, diaries or books ( Ur, ? ) . We as professional EFL instructors must be independent. Cipher else can state us what to make ; we ourselves are responsible for keeping professional criterions and should be committed to making those criterions. We must be cognizant of our duty towards our pupils and their acquisition. We should n't merely learn , we must besides larn, continually – about our capable affair, about learning methods, and approximately many other things that make us better educated and hence better pedagogues ( Ur, ) . The development of our learning competency is our professional duty, and it is a long-run and on-going procedure ( Pettis, ? ) . In the undermentioned paragraphs I will explicate what drove me towards making this soul-searching exercising, I ‘ll depict my current pattern as a instructor, and I ‘ll round-up with a to-do list of the patterns that I must get in order to be the professional that I want and need to be.MotivationIn the early old ages of my instruction pattern I was fundamentally concerned with what to learn, and I did n't detect or believe about other facets of EFL learning. Then I started detecting my pupils ‘ behaviour and the demands of the communities in which I taught my classs, and I started reflecting on my ain patterns, researching how to, and why to learn in each peculiar context in a manner that I could lend to do their lives better. I discovered that my instruction could truly lend to my pupils ‘ personal transmutation, and that I as a instructor must bear with the defining and reshaping of the coveted learning result of my pupils ( Kumaravadivelu, 2003 ) . Then a sense of committedness towards my profession started to develop, and I discovered that I still lack some of the conditions a professional EFL instructor must hold, and that the restrictions in my cognitive model constrain my instruction patterns ( Pettis, ? ) . I ‘ve come to a point in which I wish to halt playing around, experimenting in an irresponsible and irregular manner with my categories. I want to be able to take classs of action that are based on cognition and idea, instead than on wonder and creativeness. I know now that it is necessary to understand the rules underlying both automatic and consciously designed action. I now understand that I must establish my professional action on the consequences of academic research and theorizing ( Ur, ? ) every bit good as my personal experiences. I feel the demand to utilize successful pedagogical techniques that might convey new penetration and more advanced possibilities to my instruction pattern ( Richards, ? ) ; becau se I believe that accomplishments without cognition or rules are professionally unacceptable and the knowing instructor who is besides adept is a powerful pedagogue ( Pettis, ? ) . I started making professional development activities that challenged and changed my conceptual model, and larning from them has enabled me to do better determinations about the activities and techniques I could follow in my categories. I ‘ve learned that learning is non merely a series of preset and presequenced processs, but a context-sensitive action grounded in rational idea and creativeness in which the practician has to place and run into the challenges faced in the mundane pattern of learning ( Kumaravadivelu, 2003 ) . I ‘m good cognizant now that the rules that guide my determination devising can alter over clip and merit to be reconsidered sporadically as a personal committedness towards my ain on-going professional growing ( Pettis, ? ) .THE PRESENTMy current instruction patterns are the consequence of 9 old ages of experience. I ‘ve worked with several different attacks and methods, but I ‘d ne'er analyze the theory and rules behind them till late. I n malice of that, I ‘ve ever, genuinely loved instruction, and I ‘ve been really funny about my work. It makes me proud to state that I was n't excessively lost in the manner of going a good professional. The undermentioned list is a catalogued sum-up of my current instruction patterns: Teaching Principles: Presently I ‘m in the procedure of understanding the theory and the rules of linguistic communication instruction and acquisition. Try to maximise the larning potency of my pupils through job resolution activities. Try out different learning schemes by invariably detecting things that work, flinging old patterns and taking on board new 1s. Expression at what I do in the schoolroom and believe about why I do it, how effectual it is, how are my pupils reacting, and how can I make it better. Reflect on the peculiar jobs that arise in the schoolroom. Analyze the context of each category and implement signifiers of cognition that are relevant to each specific context. Organize category content around pupils ‘ demands, wants and state of affairss. Treat each learning state of affairs as alone, placing the peculiar features of each event. Bring my life experiences to the educational scene, and acknowledge that my pupils do the same. Try to link the category content to wider societal issues. Classroom direction: I ever have high outlooks for pupil acquisition in my categories. My criterions for schoolroom behaviour are besides high. Personal interactions between me and my pupils and among pupils in my category must be positive. If pupils are misconducting, I ever try to happen out why. Every pupil must make take parting production in category. Derive my pupils ‘ trust in me and in what I teach them. Class Procedures and Techniques Target linguistic communication usage throughout the complete in-class clip. Avoid the usage of female parent lingua among students.. Use of scholar centered, job work outing activities that involve interaction in the mark linguistic communication. Task direction must be clear and focused ; same as accounts on linguistic communication points. Proctor pupils ‘ public presentation on undertakings to see that coveted public presentation is being achieved. If pupils did n't understand an direction or an account, I ever think about what I did and why it may hold been ill-defined. When pupils do non understand, they are re-taught. Incentives and wagess for pupils are used to advance excellence. Error rectification is done after the pupil finishes production. Contemplation on how much testing to make and when is the appropriate clip to make it. Make warm up activities at the beginning of the category to fix pupils for mark linguistic communication usage, and/or to put the temper for a specific activity. Monitor on-going public presentation of the category, trying to turn up unexpected jobs on the topographic point and seting direction outright to rectify them. Induce pupil pattern on several, if non all of the linguistic communication accomplishments in each category. Include grammar accounts in the category content. Resources and Materials Use different text books for schoolroom activities. For reading pattern, usage texts that are non excessively difficult for my pupils. Any stuff at manus that could be utile: in writing stuffs, audio stuffs, picture stuffs, multimedia stuffs, cyberspace, games. Motivate pupils to convey stuffs to category which they think might be utile.THE FUTUREThroughout my current procedure of analyzing the theories of linguistic communication acquisition and instruction, I ‘ve discovered several patterns that, if adopted as mine, would surely steer me in the right way of accomplishing on-going professionalism. In the list below I will advert the coveted patterns and how I ‘m traveling to accomplish them. Be able to explicate to my pupils the manner the mark linguistic communication ( English ) plants and why does it work ( Ur, ? ) : I can make this end by analyzing English linguistics. Make informed and appropriate real-time determinations when, ( as frequently happens ) different, every bit valid rules appear to conflict in a peculiar state of affairs ( Ur, ? ) : In order to be able to make this I must rule all the rules of linguistic communication instruction and acquisition and be really detecting of each category state of affairs, concentrating on peculiar characteristics of my instruction or on a peculiar category event. Be peculiarly knowing and adept so that the necessary scope of subjects is addressed suitably and sufficiently ( Pettis, ? ) : Continue analyzing all the facets of linguistic communication instruction and acquisition, and do it an on-going wont, by being personally committed to seeking out extra chances to larn and develop. Have a deep apprehension of the rules of professional action, and be able to introduce and associate critically to the invention of others ( Ur, ? ) : Yet more lasting survey, non merely through reading, but besides by go toing classs, speaking about and discoursing issues with co-workers, and several other activities of the linguistic communication learning community. Let a combination of linguistic communication larning theories and my ain experiences to interact with each other to bring forth effectual linguistic communication lessons ( Tice, ? ) : I must set into pattern the studied theory and reflect about its consequences taking into history my old experiences and cognition. Question the ends and values that guide my work ( Kumaravadivelu, 2003 ) : Constantly analyze my premises on linguistic communication acquisition and instruction in the visible radiation of each peculiar state of affairs and context. Reflecting upon the ideological rules that inform my instruction pattern. Be more organized with my instruction patterns ( Pettis, ? ) , and maintain a record of my ain analysis and contemplation on category observation ( Tice, ? ) : By roll uping information about what goes on in my schoolroom ( lesson programs ) , and analysing and measuring their consequence. By depicting lessons and activities and reflecting on whether or non they ‘ve been successful and why. By detecting the different things me and my pupils do in category, ever seeking to detect things that I was antecedently incognizant of. Take deliberate hazards in the schoolroom by introducing my pedagogical techniques and measuring their effectivity ( Richards, ? ) : Trust my ain personal instruction schemes. Explore the right methodological analysiss for each undertaking by reflecting on their consequence. Identify the features of the effectual activities and implement them in category, and measure them once more in a uninterrupted rhythm. Look back critically and imaginatively to make cause-effect thought, to deduce explanatory rules, besides to look frontward and make prevenient planning ; utilizing a carefully structured attack to self-observation and self-evaluation. See the facets of instructor behaviour: how much do I speak? , what about? , how do I react to student talk? , where do I stand? , who do I talk to? How do I come across to my pupils? ( Tice, ? ) : The easiest manner to make this is by entering my categories ; but that is n't ever possible to make. I must calculate out how to supervise my categories in a manner that I can detect and roll up this type of information. Use the category clip for pupil acquisition by developing smooth and efficient schoolroom activities and organizing groups to suit instructional demands ( Richards, ? ) : Keep on showing job work outing activities that meet the category ‘ demands with existent accent on pupil engagement and pattern. To name the demands of the pupils ( Richards, ? ) : By acknowledging their motivations to larn and by observing the linguistic communication acquisition phase in which they are. By reacting to the societal interactions and shared significances that exist among pupils, both inside and outside the schoolrooms. To be cognizant of the â€Å" developmental preparedness † of the scholar, that determines when and how to learn a pupil something ( ? , ? ) : By analyzing Piaget and the humanist theories, and by detecting my pupils really carefully so that I know when to present certain undertakings, harmonizing to the advancement they ‘re doing. The same applies for lesson programs. Observe if my pupils get the acquisition ends set by me ( Richards, ? ) : By supervising closely the learning advancement of my pupils. To hold a thorough appreciation of how my pupils learn and what motivates them to larn ( ? , ? ) : By analyzing the learning acquisition theories. By detecting my pupils actions and behaviour. By roll uping this type of information from pupil engagement in my categories. By reflecting on these subjects to make up one's mind what to make in category. See pupil feedback in the contemplation of my instruction patterns ( Tice, ? ) : Ask my pupils what they think about what goes on in the schoolroom. Their sentiments and perceptual experiences can add a different and valuable position. This information can be collected through questionnaires. Take portion in course of study development and affect myself in school alteration attempts ( Kumaravadivelu, 2003 ) : Use my experience and cognition on schoolroom contexts and state of affairss to assist develop better instruction plans. Working together with other instructors, pupils, parents and decision makers to portion thoughts and exercising power over the conditions of our labour. And being cognizant of the socio political context and the power dimensions that have helped determine it.DecisionBecoming a good professional in the linguistic communication learning field is no easy undertaking. There are several long-run patterns that should be acquired in the procedure, all of which include difficult work. Personal intuitive judgement is excessively wide and excessively obscure to be satisfactory in the application of a profession. Learning to learn does non stop with obtaining a diplomat or a grade in instructor instruction but is an on-going procedure throughout one ‘s learning calling. Teachers must build their ain theory of pattern, concerned chiefly on the critical thought of their concrete schoolroom contexts. Teachers should non merely joint their standards for developing and measuring their ain pattern, but besides have to prosecute in extended theorizing about the nature of their topics, pupils and learning/teaching procedures and even be concerned with wider ethical, societal, historical and political issues. This theorizing must include self observation, self analysis and self rating of their ain instruction patterns. Teaching should be an explorative activity in which the instructor must develop, choose or accommodate undertakings which are appropriate for their schoolroom context in order to bring forth location-specific, classroom-oriented advanced schemes ( Kumaravadivelu, 2003 ) . Monitoring learning Acts of the Apostless should even travel beyond the person, personal activity that transforms schoolroom practicians into strategic minds and adventurers ; it must transform into a corporate activity in which all the linguistic communication instructors of a peculiar establishment confront their experiences and finds to make a better learning plan or course of study for their communities. In my peculiar instance, I must concentrate on analyzing and larning the different theories that inform the linguistic communication instruction pattern, I must get down roll uping informations on category work activities and pupil behaviour ; and I must get down analysing and making self-reflection on all the gathered information.